MEDIA TRAINING

Does your team need support while preparing for upcoming media interviews?

Worry not. We can help you with implementing training/strategies to better deliver memorable media messages while being prepared to answer challenging questions without sounding overly scripted and repetitive.

Do you want to get in the spotlight?

Let us help you with the following: 

  • Drafting key messages, and stories, extracting stats,
  • Ghost writing of opinion pieces/reviews/interviews
  • Preparing responses for challenging questions
  • Establishing effective strategies/responses for managing press conference scrum/murder board
  • Developing better human answers,  that are in line with key messages, not the boring boilerplate responses.

Navigating Media Interviews 

 This course is designed for spokespersons preparing for podcasts, TV, radio, magazine, newspaper interviews, conferences or stage appearances. In this course, we will build your capacity on how to manage your nerves and handle tough questions. By the end of the training, you will learn how to communicate the most important key messages to your audience.

This course is ideal for:

  1. CEOs, project managers, project officers, communication officers, and technical officers preparing for media interviews or to be interviewed on stage during events/conferences.
  2. Advocates, activists, and changemakers preparing for media interviews or to be interviewed on stage during events/conferences.
  3. Anyone who has never appeared in the media before or would like to learn how to effectively speak with the media.

Module 1: The spokesperson 

Module 2: How to manage your nerves and tough questions. 

Module 3: Structuring your content.

Module 4: Prototype

Amplify your key messages

This course is designed for spokespersons preparing for podcasts, TV, radio, magazine, newspaper interviews, conferences or stage appearances. This course will help you understand how to develop better human answers, that are in line with key messages, not the boring boilerplate responses.

This course is ideal for:

  1. CEOs, project managers, project officers, communication officers, and technical officers preparing for media interviews or to be interviewed on stage during events/conferences.
  2. Advocates, activists, and changemakers preparing for media interviews or to be interviewed on stage during events/conferences.
  3. Anyone who has never appeared in the media before or would like to learn how to effectively speak with the media.

Module 1: The Spokesperson

Module 2: Key Messages 

Module 3: Your audience

Module 4: Prototype 

Tactics to Secure Earned Media 

Earned media is the unpaid publicity you receive but are not paid for. Examples of earned media include media coverage, social media shout-out and word-of-mouth recommendations.

 This course is designed for communications officers/managers, and project staff keen on building brand/events/project awareness using earned media.

Module 1: Online Opportunities

Module 2: Offline Opportunities 

Module 3: Monitoring and Analysis 

Module 4: Prototype