CONTENT DEVELOPMENT
We provide strategic content leadership and end-to-end editorial support for conferences, events, institutional publications, and campaigns, turning complex ideas into compelling content and delivering high-quality work on time.
As an extension of your communications team we understand the demands of managing multiple communications priorities, tight deadlines and diverse stakeholder expectations. Our team provides flexible editorial support, from individual assignments to end-to-end publication development, helping you maintain quality, consistency and strategic alignment across your communications.
Our Expertise
- Corporate & Institutional Publications: Annual reports, impact reports, corporate magazines, newsletters, project reports and institutional publications.
- Digital Content & Website Communications: Website copywriting, digital storytelling, social media content and campaign messaging.
- Executive & Thought Leadership Content: Speeches, opinion pieces, executive profiles, talking points, briefing notes and key messages.
- Conference & Event Content Development: Conference programmes and agendas, session concepts and outlines, speaker briefs, moderator guides, executive talking points, keynote speeches, discussion questions and post-event summaries.
- Policy & Development Communications: Policy briefs, research summaries, case studies, success stories and knowledge products.
- Marketing & Brand Communications: Corporate brochures, organisational profiles, promotional materials and brand messaging.
- Editorial & Publication Management: Content planning, substantive editing, copyediting, proofreading, fact-checking and editorial quality assurance
WORK SAMPLES
IREADY BURUNDI PROJECT DOCUMENTATION (June 2019)
The Brief
Frontline AIDS is a global movement igniting innovation that breaks through social political and legal barriers that stand in a way of a future free from AIDS.
READY is a movement of youth-led ad youth-serving organisations working with and for adolescents and young people living with and affected by HIV.
iREADY is a project funded by the SPIDER Centre which promotes young people’s access to information on SRHR through ICT tools in Burundi and Mozambique.
During the final stages of the ready Burundi project. Frontline AIDS commissioned SHOW UP Communications to document the READY project in Burundi and develop a couple of modules on how to develop podcasts.
Primary audience CBOs particularly those led or working with young people with a mission related to SRHR.
Execution
We worked closely with the iREADY team at Frontline AIDS and the RNJ+ team based in Burundi to gather key learnings from the project. This was mainly via Skype calls in English, Swahili and French. The project took 30 days and a further 15 days to develop the modules.
Results
Case Study documenting the iREADY Project in Burundi published in French and English
- Using produce podcasts for SRHR
- Training manual on how to produce podcasts for SRHR
Content Development Week During the 2019 Africa Utility Week
The Brief
The African Utility Week is the leading conference and trade exhibition for African power, energy and water professionals. The annual conference takes place in Cape Town South Africa.
The 2019 event featured the addition of POWERGEN Africa, adding an expanded focus on Generation (Including renewables, off-grid, fossil fuels and nuclear) while still concentrating on transmission and distribution (including metering), new technologies (including storage, mini grids, micro grids, IOT and ICT systems) and of course water.
In 2018, Siemens launched an end-to-end distributed energy system as a solution to tackle Africa’s energy transition at its headquarters in Midrand South Africa.
Execution
Show UP Communications was commissioned to provide content development services for the August issue of the August edition of African Renewal magazine specifically focussing on the highlights from the conference.
Results
- 1000 words article titled ‘Could distributed energy systems be the answer to blackouts in Africa’ published in the August edition of the Africa Review Magazine as a double spread
- Photography of the conference session published on the Africa Review Website and Magazine
Africa Oil Week 2022
The Brief
Africa Oil Week is the global platform for stimulating deals and transactions across the African Upstream. For over 25 years, the event has brought together governments, national and international oil companies, independents, investors, the G&G community, and service providers. AOW prides itself on offering unrivalled opportunities that drive investment and deal-making across the continent, thus shaping the future of Africa.
Africa Oil Week connects 50+ ministers and government leaders, 300+ leading speakers, and over 2,000+ senior delegates across 5 days of pioneering industry-leading insight, delivering deals and transactions across our conference, exhibition, and elite networking platforms.
Execution
Show UP Communications was commissioned to provide storytelling services for Oil Review Africa Magazine during AOW 2022.
Results
- Photo and Video Highlights
- Article published on Oil Review Africa December Issue titled -Pathway to ending energy poverty in Africa.