Health Alliance for Digital Development and Action (HADDA)
Location: Somalia
Established in 2020, the Health Alliance for Digital Development and Action (HADDA) is a systems-level initiative working to strengthen Somalia’s healthcare system through digital transformation, improved governance and strategic partnerships. At the heart of its work is the RAAD Electronic Health Record (EHR) system, an adapted open-source solution designed for low-resource healthcare settings.
As initiatives evolve, they often grow beyond their original concept, creating the need for a distinct identity, a compelling narrative and a consistent brand presence that reflects their purpose and ambitions.
This was the opportunity SHOW UP Communications helped HADDA realise.
We developed HADDA’s overall brand identity and established its digital presence, creating a cohesive foundation for communicating its mission and engaging stakeholders. Our work included logo design, development of a comprehensive brand book and visual identity guidelines, website content development and establishing its social media footprint.
Together, these elements gave HADDA a recognisable identity, a consistent voice and a professional digital presence, strengthening its ability to communicate its work, engage partners and build visibility.
Our contribution helped position HADDA not simply as a healthcare project, but as an initiative with a distinct identity, purpose and presence of its own.
Speak to us now at jobs@showupcomms.org